
Starbucks made a very prominent declaration of its support for LGBT rights on Monday when company headquarters raised a rainbow flag in honor of the Seattle Pride Parade.
This isn’t the first time the national coffee chain has used its prominent brand to advocate for the gay community. In 2012, Starbucks was on a list of companies endorsing the legalization of same-sex marriage in Washington state, the Seattle Times reported.
“Given our public stance on diversity and inclusion of all people, particularly on this issue, it makes sense to raise the flag in celebration,” Executive Vice President Lucy Helm said in a statement.
The flag will remain raised throughout the weekend.
More Must-Reads from TIME
- Cybersecurity Experts Are Sounding the Alarm on DOGE
- Meet the 2025 Women of the Year
- The Harsh Truth About Disability Inclusion
- Why Do More Young Adults Have Cancer?
- Colman Domingo Leads With Radical Love
- How to Get Better at Doing Things Alone
- Michelle Zauner Stares Down the Darkness
Contact us at letters@time.com