The Best Super Bowl Ads of 2025

Millions were expected to tune in to watch the Kansas City Chiefs face off against the Philadelphia Eagles in New Orleans for Super Bowl LIX on Sunday, Feb. 9. Ultimately, the Eagles dashed the Chiefs' hope of a three-peat victory, besting them 40-22.

Last year’s game, which saw the Chiefs' clinch a 25-22 overtime victory over the San Francisco 49ers, was the most watched program ever, with an average of 123.4 million viewers across all platforms. 

For advertisers, it’s an opportunity to get their products in front of millions. Advertisers pull out all the stops for their biggest— and often most expensive—ads of the year. This year, ads reportedly sold for north of $8 million, a record price.

Here is our round-up of the best and worst Super Bowl ads released for Super Bowl 59.

Most Appetizing: Hellmann’s

Meg Ryan and Billy Crystal return to Manhattan’s iconic Katz’s Deli to recreate an iconic scene in When Harry Met Sally. In the 1989 movie, Ryan's Sally was trying to show Crystal's Harry how easy it is for a woman to fake an orgasm, but in the 2025 ad, the intense reaction is brought on by a sandwich generously schmeared with Hellmann's mayonnaise.

Most User-Generated: Doritos

The popular chip brand relaunched their famous “Crash the Super Bowl” contest, asking fans to come up with their own ad for the snack. The competition is down to three finalists—the winner will see their ad featured during the game and receive a $1 million prize.

Most Fraternal, Real Brothers Edition: FanDuel

In an ad for the online gambling company, brothers and retired NFL stars Eli and Peyton Manning prepare to face off for the “Kick of Destiny 3,” a field goal-kicking competition that will occur during the Super Bowl. In the ad, Eli confesses to a childhood dream of being a kicker, only to be ridiculed by his older brother.

Most Fraternal, Fake Brothers Edition: Stella Artois

When soccer legend David Beckham learns he has a twin brother who lives in America named “Other David,” he immediately flies out to meet him. The “Other David” is played by Matt Damon, and Beckham instantly knows they’re brothers because they both like drinking Stella Artois.

Most Un-site-ly: GoDaddy

The website builder is advertising its AI tools during the big game. The White Lotus Season 3 actor Walton Goggins uses the smart tools to create a dumb site for “Walter Goggins Goggle Glasses.

Most Pastoral: SquareSpace

In a 10-second teaser trailer for the company’s main Super Bowl ad, “A Tale as Old as Websites,” a man rides through the countryside on what appears to be a donkey or a mule as bagpipes play behind him, not a laptop or a webpage in sight. 

Most Inspiring, Horse Edition: Budweiser

Continuing in the tradition of the beer brand’s equine-oriented advertising, a young Clydesdale foal looks on as older horses embark on a beer delivery, but he is too young to join. As the delivery team departs, a keg falls off the wagon, and the determined foal sets out on a journey to deliver the keg and prove his mettle.

Most Inspiring, Human Edition: Lay’s

Much like Budweiser's approach, Lay's tells the story of a little one who wants to prove they can contribute too. In "The Little Farmer," a child finds a stray little potato on her family's farm, plants it, and tends to it lovingly—watering it, scaring off predators with a cute little scarecrow, even camping out beside it to protect it. Finally she contributes a now-larger version of the little potato to the haul of potatoes which will become chips, and the ad ends with a shout-out to the family-run farms of America.

Most in Touch With Bodily Functions: Angel Soft

In the run-up to the big game, Fox Sports analyst and former wide receiver for the New England Patriots Julian Edelman is nowhere to be found. Fellow Fox Sports analyst Charissa Thompson wonders why he's not seated for the start of the game, only to learn he's been in the bathroom when he returns with toiler paper stuck to his shoe.

Most Ironic: Hims and Hers

The Super Bowl of Football is also the Super Bowl of Snacks, right? So it’s ironic that Americans are stuffing their faces while watching a commercial about the obesity epidemic in America and weight-loss drugs. Hims and Hers offers low-cost pills and treatment plans, but it’s a good idea to ask your doctor before trying any new supplements.

Most Slothful: Coors Light

The beer brand is using animated sloths to advertise "Mondays Light," a case of beer for people who are having a “case of the Mondays.” Have too many Monday Lights, and you’ll be moving like a sloth too. Side note: Good, if unintentional, crossover marketing with Disney's Zootopia sequel, due this fall.

Most Meta: Instacart

In the ad for the grocery delivery app, see how many brand mascots you can spot as they hurry to complete an order. Pillsbury doughboy is riding a dachshund wrapped in a hot dog bun. Mr. Clean is racing the Green Giant man. Energizer bunnies are parachuting from the sky.

Most Literally Meta: Ray-Ban Meta

Ray-Ban’s commercial for its smart glasses, Ray-Ban Meta, offers a glimpse at what the future will look like. Chris Pratt asks the device what artwork he’s looking at, and it tells him that the banana duct-taped to the wall is worth $6.2 million. Shortly after, another Hollywood Chris, of the Hemsworth variety, unknowingly eats the banana, at which point Kris Jenner walks in on the two trying to cover up the scene of the art crime. In another spot released during the game, they accidentally break yet another expensive work of art: "Hey Meta, delete that video."

Most Brat: Uber Eats

Brat summer continues in the ad for the food delivery app. Home decor maven Martha Stewart and recent three-time Grammy winner Charli XCX riff on the trend going viral on TikTok in which people tell each other what they really think but preface it with “we listen and we don’t judge.”

Worst Case of FOMO: Taco Bell

The chain is featuring regular customers in its ad campaign instead of the usual Super Bowl go-to of hiring famous faces, installing photo booths at select drive-thrus. But Doja Cat has FOMO, so she keeps trying to photobomb customers while they’re posing in their cars.

Most Baller: Michelob Ultra

Willem Dafoe and Catherine O’Hara are challenging professional athletes, like the WNBA’s Sabrina Ionescu and retired NFL player Randy Moss, to pickleball. The winner gets a round of Michelob Ultra. Much to the athletes' surprise, the actors keep crushing, resulting in the duo drinking quite a few Michelob Ultras while somehow managing to appear sober.

Most Fun in a Cul-de-sac: Bud Light

Singer Post Malone and comedian Shane Gillis help a neighbor turn up the heat at accidentally lame cul-de-sac party with cold Bud Light beers. Retired NFL quarterback Peyton Manning (also a star of this year's FanDuel campaign, above) shows up in jorts and a fanny pack.

Most Fintastic: Nerd Wallet

A talking Beluga whale who sounds not unlike Kieran Culkin trolls a whale watcher in this spot for the financial planning app. The company is using a smart animal to advertise its platform for smart financial advice.

Nuttiest: Reese’s

The peanut butter cup makers want to remind you to not eat volcanic lava, in a slightly alternate universe in which it's apparently all anyone wants to do. The spot is promoting the new variety of the candy, which features a layer of gooey chocolate in the middle called chocolate lava.

Most Herculean: Oikos

Oikos’ Greek yogurt makes Ted Lasso actor Juno Temple so strong that she can carry Myles Garrett, an injured Cleveland Browns football player, through the airport when he has a last minute gate change. Don’t try this at home!

Hottest: Frank’s RedHot

Paris Hilton heats things up by wielding a bedazzled bottle of Frank’s RedHot hot sauce as she rattles off the many different ways to use the condiment. We would like to have a word with the people who put it on waffles and ice cream.

Sappiest: Disney+

The streaming site Disney+ is advertising packages that include Hulu and ESPN by imagining what it would be like, in a galaxy far far away, if franchises like Star Wars, The Bear, and Only Murders in the Building did not exist. Have tissues nearby.

Sweetest: Nerds

Grammy Best New Artist nominee and Beyoncé collaborator Shaboozey is getting tipsy not off of whiskey (like in his hit “A Bar Song”) but off of Nerds gummy clusters. He covers Louis Armstrong’s “What a Wonderful World” as he strolls along a rainbow street designed to look like the French Quarter in New Orleans, Armstrong's birthplace and the site of this year's game.

Most Intoxicating: Busch Light

The light beer brand attempts to offer survival skills to hikers in the wild, like holding a Busch Light beer can to the horizon to see whether it’s happy hour yet. The idea that is it’s always happy hour. (Drink responsibly.)

Most Taxing: Turbo Tax

Insecure creator Issa Rae lugs a box filled to the brim with paper tax forms to show it would be a lot easier if she did her taxes with Turbo Tax software. Taxes are due April 15, by the way...

Biggest Snack: Pringles

To restock the Pringles stash at a party, Nobody Wants This heart-throb Adam Brody blows into a can of Pringles, and suddenly every mustache in the world—including actor Nick Offerman’s and Kansas City Football Coach Andy Reid’s—is summoned to deliver more containers of the snack. If you’re anyone other than Adam Brody, then blowing into a can of Pringles will get you thrown out of your Super Bowl watch party.

Worst Math: DoorDash

The meal and grocery delivery app DoorDash wants to enable your impulsive spending. The $0 delivery fees on dog food mean more money for hiring an opera singer who sings compliments, and the $6 saved on groceries can make you feel less guilty about splurging on cloning yourself. 

Most Hands-Off

In this Skechers spot, the Kansas City Chiefs coach moonlights as a hand model who retires from his career because the brand’s slip-on sneakers have hit the market. It's giving George Costanza vibes, recalling his brief stint as a hand model in Seinfeld.

Most Tongue-in-Cheek: Coffee Mate

We will have nightmares long after the Super Bowl is over about the dancing tongue in this ad for Coffee mate’s cold foam. Coffee mate is betting that their aerosol dispensing cold foam like whipped cream will be coffee addicts’ new best mate. 

Most Tear-Jerking: Google Pixel

In the spot “Dream Job,” a man looks like he’s doing a phone interview, but the past experience he’s describing is being a dad, and Google Pixel’s AI tool is coaching him on his answers. “Working long hours with a small team,” refers to sleep-training an infant, and his experience negotiating is with a toddler who wants to read more bedtime stories.

Most Rallying: On

Tennis star Roger Federer is living the life in retirement. Grinning from ear to ear, he gets to hang out with Elmo for an ad for the Swiss sneaker brand “On.” Elmo is convinced that the letters “O” and “N” on the sneaker are “Q” and “C,” but tells Federer he loves him even if he doesn’t know his alphabet yet. 

Most Terrifying: Bayer Aspirin

You may need an aspirin after hearing the barrage of scary statistics in Bayer Aspirin’s spot for its online heart health risk assessment. It says half of heart attacks happen in those not seen as high-risk, so maybe go a little easy on the queso at this point in the game.

Thirstiest: Cirkul

Actor Adam Devine (Pitch Perfect) stars in the spot for the water bottle Cirkul, designed to make drinking water more fun because it can come with lots of different flavors. He plays a husband on a mad dash to get his wife a Cirkul bottle and ends up accidentally ordering 100,000.

Most Half-Baked: Dunkin

Ben Affleck, Casey Affleck, former New England Patriots coach Bill Belichick, and Boston-born Succession and The Apprentice star (and Oscar nominee) Jeremy Strong are the self-proclaimed “Dun-kings” in the donut and coffee chain’s spot. In one gross-out scene, the famously committed-to-the-role Strong submerges himself in wet coffee grinds to get into character.

Most Moving: Pfizer

To highlight its cancer drugs, the pharmaceutical company released an emotional ad of a pediatric patient parading around in boxing gloves after beating cancer while hospital staffers applaud him. The soundtrack is aptly LL Cool J’s “Mama Said Knock You Out.”

Best Reminder That Eyebrows Make All the Difference: Little Caesars

In the pizza chain’s ad for “crazy puffs,” actor Eugene Levy’s iconic eyebrows fly off of his face and go on an adventure. They soar next to a plane and even land on a baby’s face. His daughter and former Schitt's Creek co-star Sarah Levy also makes an appearance.

Trippiest: Mountain Dew

The musician Seal’s face is superimposed onto a seal’s body. He sings about the glory of Mountain Dew’s tropical lime flavor of Baja Blast to the tune of his hit “Kiss from a Rose.” 

Most Nauseating: MSC Cruises

Drew Barrymore’s cover of Madonna’s “Holiday” would make anyone on a cruise seasick. Orlando Bloom can’t hide his disgust. Hopefully a MSC Cruise vacation is better than this. 

Most Down-to-Earth: Rocket

Fintech company Rocket, which works with home-buyers, remixed images of people moving into homes with John Denver’s iconic “Take Me Home, Country Roads.” A (probably very expensive) singalong broke out in the Super Bowl 59 stadium, creating a smooth segue between the ad and the broadcast.

Most Canned: Liquid Death

The seltzer brand bills its cans as safe to chug on the job, since it’s just carbonated, flavored water. The skulls on the front of the cans make everyone in the ad from a judge to a surgeon look edgier than their professions might suggest.

Most Existential: Yahoo

Bill Murray looks into a mirror and sees a dog staring back. Now Yahoo is encouraging viewers to email their existential questions to the actor at Billhimself@Yahoo.com and maybe they’ll get a reply. He’s known for direct communication; he once made a 1-800 number where people could reach him about roles.

Most Neighborly: Homes.com

The Super Bowl is also a Levy family affair...Eugene Levy is in a Little Caesars ad, and his son, Schitt’s Creek co-creator and co-star Dan Levy, is in the Homes.com ad. In the ad, Dan is in a corporate boardroom giving Morgan Friedman feedback on a pitch for a Homes.com ad.

Most Expensive-Seeming Star-Powered Ad: Jeep

Actor Harrison Ford has plenty of Yoda-like words of wisdom in this car ad, like “life doesn’t come with an owner’s manual” and “freedom is the roar of one man’s engine.” His kicker, “this Jeep makes me happy, even though my name is Ford,” references the rival car giant in a whispered tone.