Black Friday Beauty Deals 2024: Best Sales on Skincare, Makeup, and More

It’s the most wonderful time of the year. And with all due respect to the mistletoeing, our hearts will be glowing thanks to all the great online deals that are near. Among the products worth scooping up when Black Friday rolls around are all things glam. From your go-to concealer to that pricey anti-aging serum you apply every night and the super trendy LED face mask you’ve been curious about trying, deals abound.

With dozens of brands and stores offering up fantastic deals in 2024, Black Friday—the unofficial kickoff for the holiday shopping season—is a true thing of beauty. Make a plan to score some quality goods with my handy guide.

Sitewide Black Friday beauty deals

Beau Domaine

Not the pits: Starting November 22, the skincare brand co-founded by Brad Pitt is offering 30% off, excluding gift cards.

Elysium Health

Score 20% off the anti-aging brand’s range of products from November 27 to December 3.

Juara

Buy more, save more with the skincare brand offering 20% off two products, 30% off three and 40% off four-plus.

Embryolisse

Stock up on skincare multitaskers for 25% off from November 15 to December 1.

Colorescience

Scoop up skincare for a steal with 25% off sitewide from November 18 to December 4.

Grande Cosmetics

Known for lash and brow serums, the brand is offering 30% off sitewide November 22 to December 3.

Vacation

Soak up the sun with 20% off the brand’s fragrant sunscreens in fun packaging November 29 to December 2.

Mother Science

Skincare is on sale with the biotech beauty company offering 25% off, excluding sets, November 22 to December 2.

Deinde

Target inflammaging with 20% off the skincare line’s range of products from November 22 to December 3.

Wonder Valley

All of the olive oil-packed skincare products are 30% off from November 29 to December 1.

Exponent Beauty

The brand’s anti-aging wunderkinds will all be 20% off November 22 to December 2.

AbsoluteJOI

Minimalists can score the brand’s physician-formulated straightforward skincare for 20% less November 28 to December 2.

Laneige

Score science-backed skincare for 20% off (with some exclusions) from November 22 to December 2.

Loops Beauty

The brand’s face, lip, and eye masks (with Korean Hydrogel technology) are 30% off November 21 to December 3.

Dermalogica

Spend $50 on the skincare brand November 26 to December 2, get two minis; score more when you spend more.

Lather

The clean skincare, haircare and wellness products are 20% off November 23 to December 2.

G.M. Collin

Get 10% off $100, 15% off $200 and 20% off $300-plus on the skincare site starting November 28.

Rinna Beauty

Fans of Lisa Rinna’s products can get half-off cosmetics and 40% off kits.

Danessa Myricks Beauty

Scoop up an array of cosmetics for 35% off between November 26 and December 2.

Black Friday beauty tool deals

CurrentBody Skin LED Series 2 Face & Neck Kit

The celeb-loved LED face mask is 30% off when paired with the neck and décolletage mask.

Black Friday skincare deals

Sunday Riley Auto Correct Brightening + Depuffing Eye Cream for Dark Circles

Diminish dark circles and fine lines at half price. This cream is $32.50 at Sephora November 28 through December 3.

Hanyul Pure Artemisia Calming Water Cream

Soothe dry skin and calm redness with this ultra-hydrator, just $24.70 (originally $38) on Amazon November 21 to December 2.

Primera Oil To Foam Cleanser

Take it all off with the deep cleansing oil, $14.29 on Amazon (from $25.99) November 21 to December 2.

Good Molecules Discoloration Correcting Serum

Improve hyperpigmentation and age spots for 25% less. All of the brand’s products are on sale November 28 to December 2.

Non Gender Specific Everything Serum

Brighten skin and reduce pores with the serum that’s 30% off its $65 price November 28 to December 3.

Black Friday makeup deals

Westman Atelier The Summer Bronze Set

Score a sunkissed glow courtesy of this blush and highlighter set from Nordstrom for $92 (down from $115).

Urban Decay Naked3 Eyeshadow Palette

Twelve rose-hued shades are at your fingertips when you snag this half-off palette for $29.50 November 30 to December 2.

Black Friday haircare deals

Schwarzkopf Professional OSiS+ Flexwax

Get lasting hold with this strong cream wax that’s 40% off its usual $22 November 28 to December 2.

Mise En Scene Perfect Serum Original

Tackle flyaways and add shine with this aptly-named serum, just $13.29 (from $18.99) on Amazon November 21 to December 2.

Black Friday fragrance deals

Tom Ford’s Black Orchid Eau de Parfum Set

Spritz yourself in the designer’s dramatic floral set for $128, down from $160 at Nordstrom.

When is Black Friday?

The start of the holiday shopping season—so named because it traditionally was the day when retailers’ accounts went from being in the red to the black—falls on the Friday after Thanksgiving, which, this year, is November 29. While in-store deals tend to start at midnight, early sales are common online. Check your fave sites for discounts the weekend before Thanksgiving and expect the steals to last until Cyber Monday on December 2.

What deals should I expect on beauty products?

With most beauty brands and big box stores like Sephora, Nordstrom, Neiman Marcus, and Ulta participating in the Black Friday fun, anticipate steep discounts on everything from makeup and skincare to fragrances, hair tools, and LED face masks. Though some of these products seem small, they can pack a punch at the register, so it’s worth snapping them up at a steal to stock up on holiday gifts or just restock your stash.

What kind of beauty deals did they have last year?

In 2023, savvy shoppers decked their halls with bottles of skin serum and significantly discounted hair tools. Bluemercury, Sephora, Ulta, Rihanna’s Fenty Beauty, Miranda Kerr’s Kora Organics Charlotte Tilbury, CurrentBody, Ilia Beauty, and Benefit Cosmetics offered site-wide sales and amazing deals on popular products—so it truly was the season to be jolly.

How to get a good deal on beauty products on Black Friday

Yes, you likely already get far too many emails, but one of the best ways to ensure you don’t miss a Black Friday deal is to sign up for email alerts from the stores and brands you frequent most. If you’re worried about clogging your inbox, simply make unsubscribing from all those listservs one of your New Year’s resolutions. You can also follow your go-to brands on social media or even set Google alerts to catch wind of all the savings on offer.

How to choose the best Black Friday beauty deals

Take stock of your needs

Now’s a good time to assess the contents of your makeup bag and bathroom vanity. Running low on your everyday mascara? Add it to the list. Looking to upgrade your nightly eye cream? No time like the present. Also consider if you’d like to give any beauty goodies as gifts or if it would be handy to have a few lotions or lip balms on hand for secret Santa or other last-minute presents.

Set a budget

All that glorious glam can add up, so consider how much you’re willing to spend on beauty buys. Even a half-off Dyson Airwrap is too high a cost if it means you’re blowing through your entire shopping budget.

Read reviews

‘Tis the season to score high-end tools and anti-aging serums at a sharp discount, but before you commit, do your due diligence. To assess if something is a smart buy for you, ask pals for recommendations and read online reviews.

Investigate return policies

Avoid that feeling of buyer’s remorse by first checking the return policy on any products you snag while on your shopper’s high. Keep in mind that some stores may accept returns on opened products, but others are less flexible.

Where to find Black Friday deals on beauty

In short: pretty much everywhere. Many of the most popular brands and stores are offering Black Friday deals that start well before your turkey is carved. Check out our section on Site wide Black Friday beauty deals to see how you can save big at stores and sites like Nordstrom and Sephora.